How to create a custom short link

A custom short link lets you pick the part after the slash — the "back-half" — so your link is branded and memorable, like theurlshortner.com/spring-launch.

Steps to make a custom link

1. Paste your long URL on the homepage.
2. In the custom-code box, type your desired back-half (4–30 letters, numbers or dashes).
3. Click Shorten. If the code is free, your branded link is ready to copy.

What makes a good custom short link?

• Short and clear: a few real words beat random characters.
• Relevant: match the campaign or content, e.g. /newsletter or /q3-report.
• Readable: use dashes between words instead of cramming them together.
• Consistent: reuse a naming style so links look professional.

Why custom links matter

Branded links are more memorable and trustworthy, which means more clicks. They're also easier to say out loud, print on flyers, or read in a video. Learn more in what is a URL shortener.

Create a custom link free →